Powered by later lifestyle specialists, Auriens, this 48-hour hackathon will enable the brightest minds to bring about the best new thinking for baby boomers and beyond. From technology and travel to health and hospitality, this first-of-a-kind event is designed to hack innovation across all aspects of the aging spectrum.One aim: to deliver an immersive, innovative and imaginative prototype that challenges the conventions around old age and hacks new ideas to improve the quality (and quantity!) of all aspects of later life for this generation and the next. Considering everything from hospitality and healthcare to travel, fashion and retail, this event is expected to excel in creating age-defying ideas. The hackathon will take place at OXO 2 in London.