Design Dash: Service Design

River City Labs, Fortitude Valley
Nov 20th 2019
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Design Dash: Service Design

On 20th November, Skills of the Modern Age and Sqr One are joining forces to bring the Brisbane community three fast-paced, hands-on Design Dash modules covering some of the crucial design and innovation skills of today. Pick and choose the skills you'd like to learn about, or sign up for all three workshops - and make sure you join us for an exciting Design Leadership discussion and a drink in the evening!

At its core, service design is about ensuring a service meets the needs and goals of its users. At its best, it has the ability to take a mundane or routine experience and surprise, delight and make the experience truly impactful. Featuring best-practice case studies and hands-on activities, this workshop will guide you through the process of mapping and improving experiences in your organisation.

If you're delivering a product, service or solution and you want to know how to eliminate customer pain points, streamline their experience and create moments of surprise and delight, this bootcamp is for you.

What you'll learn:

⚡️ The Service Design philosophy.

Understand the core principles of service design and learn how it fits into a wider design toolkit.

⚡️ Customer journey mapping and blueprinting.

How to identify key turning points in your user journeys and design a great experience through a service design blueprint.

⚡️ Applying service and experience design in your organisation.

Explore best practice service design through practical case studies and real-life examples.

We can't wait to see you there!

This bootcamp runs 11:00am - 12:30pm, and is one of a three-part series also including Design Dash: Rapid Prototyping and Design Dash: Facilitating Innovation.

A ticket to any of our Design Dash workshops also comes with a complimentary ticket to our evening event on 20th November, 'Design Leadership: Building Designers of the Future'. Just send an email to to get your promo code.

The facilitators:

Ale Wiecek, Founder and Chief Empathy Officer at Sqr One, is a respected voice in the emerging space of Innovation, Human-Centred Design, Service Design, Wellbeing and the Future of Work. Her international roots and multinational experience in Digital Transformation and User Experience have been a vital part of Ale’s 20 years’ experience working across 3 continents.

Bernard Schokman has been helping professionals and groups turn challenges into pragmatic and innovative solutions using Design Thinking for the last 10 years. He's a master at applying Design Thinking to a wide range of gnarly industry problems, innovative user experiences, usability testing scenarios and process redesign and he's done this across multiple verticals. Most recently, he spearheaded the setup of the Innovation Lab in one of Australia’s iconic retail stores and facilitated their first-ever department-wide hackathon; while designing and usability testing their Augmented Reality shopping experience.

Nate Sturcke is passionate educator and supporter of the local Perth innovation ecosystem. Over the last 5 years Nate has worked with over 4,000 entrepreneurs through a variety of programs, including the Silicon-Valley based Founder Institute accelerator; Google-backed Startup Weekend; and RAC SeedSpark seed fund. In both 2017 and 2018, Nate was awarded the WA Startup Community award for his role in promoting early stage entrepreneurship throughout the state.

Matt Norman is a learning designer and facilitator working to transform education and training, starting in WA. He has over 5 years of experience running workshops with everyone from social impact professionals to at-risk youth, and has worked in advocacy and recruitment for the innovative Teach For Australia program. A graduate of both the Presencing Foundation Program on systems change, and the KAOSPILOT Masterclass in Learning Design, Matt’s passion is creating experiences that bring out the best in people.

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