Pernod Ricard - Wise Drinking Challenge - Application Phase

From Dec 13th 2019
To Feb 17th 2020
The Wise DrinkingChallenge is now open, looking for solutions to encourage responsible drinking and fight alcohol misuse
See the website


Pernod Ricard is launching the Wise Drinking Challenge!

As one of the world’s leading producers of wine and spirits, Pernod Ricard is committed to fighting the harmful use of alcohol. That is why the leading French company behind iconic brands like Absolut, Chivas, and Martell is calling for startups, SMEs, entrepreneurs, and academic institutions worldwide to take part in the Wise Drinking Challenge!

You have a strong concept, a mature program and/or a technology solution that combats alcohol misuse? Submit your solution(s) in one or more of the following 6 categories:

1/ Know when to stop - Track one’s alcohol intake and help prevent excessive drinking

2/ Know what you drink - Deliver key facts about the drinks and guide consumption

3/ No more drink driving - Deliver the most suitable tool to monitor blood alcohol level and help people return home safely

4/ Prevent underage drinking - Help Pernod Ricard reduce underage consumption of alcohol and limit youth access to alcohol

5/ Binge drinking - Educate young adults that binge drinking is not cool

6/ Wild Card - Do you have other ideas? We'd still love to hear it!

Simply submit a 5-slide PDF document, presenting your solution. Finalists will be invited on a sponsored trip to Paris, France in Summer 2020 to compete for a share of €50,000 in cash prizes!

The best solutions developed could receive a further potential investment from Pernod Ricard and be further developed and implemented in real life.

Join us and become a change-maker NOW!

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