Waterless Challenge

Organized by L'Oréal
L’Oréal MYT, Paris, Paris
Mar 31st 2020
Hair care revolution! How to wash & treat your hair using zero, to less water.
See the website


L’Oréal is looking for new products that can help wash and treat hair using zero, to less water (when rinsing). It is because of this, L’Oréal is calling on all startups, midsize companies and multinationals from various industries (chemistry, smart materials, medicine, cosmetics, electronics, etc.) who have a commercialized solution that can solve the issue of overconsumption of water. 

The selected companies will showcase their solutions to the L’Oréal Research & Innovation teams in Paris on February 3, 2020.

Following this Showcase Day, L’Oréal’s internal teams will attend a hackathon to evaluate, test and prototype the solutions presented to them. The chosen companies will get the opportunity to secure a partnership contract with one of the top leaders of the beauty industry.


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